About Us

Spekkies is a global luxury sunglass house, highly focusing on the major italian and european brands. We have been enchanting the world with our collections. As Spekkies, we bring the experience and prestige of shopping at a high-end sunglass store to your home.



Saturday, February 27, 2010

Why are some sunglasses so expensive?

For some of us, sunglasses simply represent protection for the eyes from harmful UV rays of the sun. However, ask any fashionista out there and you'll probably get a very different use of sunglasses. Over the years, sunglasses have evolved from being a safety product to a fashion product. People, even children, nowadays wear sunglasses to complete their look. So it's not suprising that large fashion labels have come up with their own range of sunglasses to capture this growing market. And these sunglasses don't come cheap, mind you. And so, the question remains, why are some of these sunglasses so expensive and is it worth it to spend so much on a pair?

When considering to purchase a pair of designer sunglasses, one can't help but question the price tag. However, most people will admit, you get what you pay for.

Branding

Let's take Gucci sunglasses as an example. They are expensive simply because they are Gucci sunglasses. As simple as that. Large brands such as Valentino, Oakley and Rayban have been constantly building up their brand name so much so that it subconsiously becomes ingrained in our mind and we attach an image to it. Rayban has associated itself as an aviator brand while Oakley, a sports brand. While there may be some that scoff at the idea of paying extra for a brand name, others appreciate that these brands have a reputation for a reason.

Exclusiveness

Apart from just buying designer sunglasses, you are actually also buying a membership - a membership to be part of the exclusive fashion world. It's all about the image and image is something you simply can't put a price tag on. If you don a Versace sunglasses, you can be pretty sure that you won't bump into another Versace wearer on every street corner, unlike many of the cheaper brands out there. Versace, like any other high end brand has a premium attached to it - they are made in lower quantities and so are able to demand premium prices. And these prices are also rarely discounted. Why? Let's face it. If Versace slashed it's prices, everyone would start buying and the brand would lose its equity. Then it would become like any other cheap brands out there, lying in every street corner waiting to be bought.

Quality

When you buy a pair of designer sunglasses, you are assured of quality. Quality in terms of design and product. Not many people buy discontinued designer sunglasses simply because they want to be seen in tomorrow's fashion. These designer brands spend time and money to design trend setting designs whereas many of the cheaper brands simply replicate the designs by these designer brands. Furthermore, you can be quite sure that your sunglasses will not crack the next day. If it should happen, may the gods of fashion forbit, these large designer brands provides levels of service that is unmatchable. You will certainly get your item replaced or repaired with as little hassle as possible. Remember, as I said earlier, you're now part of the family..

So it's no secret that that designer sunglasses are pricer than others, However, there's no doubt that you get what you pay for. But is it worth paying the price? That's something you need to decide for yourself. Before you answer that question, add up all the price tags of the sunglasses you have discarded over the last few years and wonder if the money would have been better spent on one pair of designer sunglasses.

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